Fuse* Works © Digital Artworks
Fuse* Interactive © New Media for Communication
and Entertainment
Fuse* Architecture © Creating Narrative Environments
Project cover

The space was designed as a installation that would travel around various major Chinese shopping centres with the aim of communicating the Sportmax brand through a video telling the story of the brand through its key historic collections.
Two key concepts were developed especially for the occasion: one more immersive and another which foresaw the use of a 10-metre screen on which the video was shown. The latter project was implemented in Shanghai for the first time in 2011.

Year: 2011
Commissioned by: Max Mara Fashion Group
Tech and Furniture Agency in China MIDAS Design
3D Animation: Alex Lomarco