Fuse* Works © Digital Artworks
Fuse* Interactive © New Media for Communication
and Entertainment
Fuse* Architecture © Creating Narrative Environments
Project cover

Urban House Storytelling illustrates the Urban tiles collection by means of a dynamic narration: an animated story projected onto an illustrated wall, picturing all different products and their uses.
Designed for Fuorisalone 2017 event, this installation consists of a projection of 4 videos onto an illustrated wall and of a zenithal projection. Users can autonomously launch three video-stories – co-existing and interweaving on the wall – which are integrated by further elements from a fourth video.
The control panel of the installation is a shelf hosting three different tile samples, each of which is marked by a RFID tag. Moving the tiles on a specific RFID reader area on the shelf launches the selected story and its zenithal projection onto the wall.
Sound design elements supporting the video make the storytelling more engaging and comprehensible to the user.

Year: 2017
Commissioned by: Porcelaingres
Development: Openframeworks. Hardware/software system: RFID tag and Arduino chip with embedded RFID reader
Illustrations: Colette Baraldi
Animation: Alex Lomarco